Camelot Venture Group leads CleanBrands Investment

David Katzman joins Board of leading allergen barrier Products Company

East Providence, Rhode Island (January 2009). CleanBrands LLC announced today the completion of their Series A financing led by Camelot Venture Group of Farmington Hills, Michigan. CleanBrands manufactures a family of mattress and pillow encasement, sheets and pillow products designed to provide the user with the cleanest, healthiest sleep possible. They market their products through the CleanRest, BeneSleep and Healthy ZZZ brand names.

"We're thrilled to have Camelot as our investment partner," said Gary Goldberg, Founder, Chairman and CEO of CleanBrands. "David shares our vision for the company and brings an invaluable wealth of both direct to consumer and retail knowledge to the Board. In addition, as a former CEO, he provides great insight and advice that will help us continue to grow."

CleanBrand's patented bedding and pillow allergen barrier products address the varying needs of the consumer. They are currently selling key retailers across the US and Canada including Bed Bath and Beyond, Walmart.com, B.J.'s and The Hudson Bay Corporation.

"CleanRest has an incredible suite of products with unlimited potential," said David Katzman, Managing Partner of Camelot Venture Group. "We're really excited to work with Gary and his team, as well as the Board."

About Camelot Venture Group
Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, retail, technology and financial services and sports management. Camelot provides their investment partners operational expertise and capital for accelerated growth. For more information, go to www.CamelotVentureGroup.com

About CleanBrands LLC
Founded in 2006, CleanBrands LLC is a Rhode Island-based company that designs and manufactures the world's most innovative and advanced products devoted to improving the health and comfort of the sleep environment. Leveraging a breakthrough, patented fabric technology called MicronOne®, the company's CleanRest®, Healthy ZZZ™ and BeneSleep® brands of bedding products provide the world's most effective and comfortable barrier against the millions of toxins, allergens and bed bugs that can naturally accumulate inside mattresses and pillows. Designed by a third-generation textiles innovator, backed by science, and recommended by physicians, MicronOne® products work. Look for the green MicronOne® shield to ensure that your home becomes the healthy refuge you and your family deserve. Visit http://www.MicronOne.com or http://www.cleanrest.com for more details.