top of page
8ae62b9a-23a5-44f6-b773-d0affa9fe7c6 - Copy (2)_edited_edited.jpg
  • LinkedIn


Principal, and Co-Founder of SmileDirectClub

Alex Fenkell is Co-Founder of SmileDirectClub Inc. (Nasdaq: SDC), the oral care company and first direct-to-consumer med tech platform for teeth straightening.

Since its founding in 2014, SmileDirectClub has served more than one million customers globally and employs more than 5,000 people. Alongside his childhood friend and co-founder, Jordan Katzman, Alex built the business based on the mission to democratize access to premium oral care. As SmileDirectClub continues to grow, he is focused on the company’s new business extensions and innovations. 

Outside of SmileDirectClub, Alex has a strong allegiance to the Detroit community and is involved with Friendship Circle, a charity for children and young people with special needs. He has been featured in both Inc.’s 30 under 30 list and Forbes’s 30 under 30 list for Retail & E-Commerce.  

bottom of page